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            Company About AppsXpert

              Salesforce Marketing Cloud

              Reach customers with the right message, at the right moment

              We set up and optimise Salesforce Marketing Cloud so you can run email, automation and personalised customer journeys driven by your CRM data — turning campaigns into measurable, repeatable results.

              Request a Demo Talk to an Expert
              Automated customer journeys Certified Salesforce consultants Connected to your CRM data Measurable campaign results
              EmailOn-brand & targeted
              JourneysAutomated & personal
              SegmentsThe right audience
              ResultsMeasured & improved
              25+Years in CRM & ERP
              CertifiedSalesforce Consultants
              End-to-EndSales, Service & Marketing
              GlobalRemote & On-Site Delivery
              See it in action

              The marketing engine your team runs on

              Clear dashboards, connected customer data and everything your marketers need to plan, send and measure in one place. This is the kind of day-to-day Marketing Cloud experience we configure, connect and roll out for you — ready to launch campaigns from day one.

              Marketing — Dashboard
              Salesforce Marketing Cloud dashboard illustration showing campaign KPIs, engagement chart and activity
              Segments
              Audience segmentation list illustration

              Segmentation configured

              We build smart audiences from your live CRM data so every campaign reaches exactly the right people.

              Journeys
              Customer journey builder illustration

              Journeys built to fit

              Automated, personalised journeys in Journey Builder modelled on how your customers actually engage — not a generic template.

              Analytics
              Campaign analytics chart illustration

              Attribution from day one

              Reports and dashboards configured at launch so marketers track opens, clicks and conversions the moment you go live.

              Engagement
              Engagement timeline illustration

              Connected engagement history

              Emails, sends and interactions on one clean timeline, so marketing and sales share a single view of every customer.

              What we do

              Get the most from Marketing Cloud

              Setup and optimisation that turns marketing into measurable growth.

              Marketing That Connects to Your CRM

              We set up Marketing Cloud so your campaigns use real CRM data — personalised journeys, smart segmentation and automation — turning one-off sends into connected, measurable customer experiences.

              • Email
              • Journeys
              • Segments
              • Analytics
              • Email & template setup
              • Journey Builder & automation
              • Segmentation from CRM data
              • Analytics & attribution
              1 teamStrategy to send
              Multi-channelEmail, SMS & more
              Data-drivenPowered by your CRM

              Email Marketing

              On-brand, targeted emails that land and convert.

              Journey Builder

              Automated, personalised journeys across the lifecycle.

              Segmentation

              Smart audiences built from your CRM data.

              Templates & Content

              Reusable, on-brand templates for fast campaigns.

              Analytics

              Clear reporting on opens, clicks and conversions.

              Why AppsXpert

              A Marketing Cloud partner you can rely on

              We’ve set up and connected CRM for a quarter of a century — so your marketing runs on trusted data and proven journeys, not guesswork.

              01

              Connected to your CRM

              We wire Marketing Cloud to your live CRM data so every send is personalised, relevant and up to date.

              02

              Certified consultants

              Certified Salesforce consultants and hands-on delivery on every Marketing Cloud engagement.

              03

              Journeys that convert

              Automated, lifecycle journeys built around how your customers actually engage — not one-off blasts.

              04

              Measurable results

              Analytics and attribution set up from launch so you can prove and repeat what works.

              Coverage

              What Marketing Cloud covers

              The capabilities that power connected, data-driven marketing.

              Email Studio
              Journey Builder
              Audience Segments
              Mobile & SMS
              Content & Templates
              Automation
              CRM Data
              Analytics
              A/B Testing
              Consent & Compliance
              Decision support

              Basic email tool vs Marketing Cloud

              If you are using a basic email tool, here is what changes with Marketing Cloud.

              Consideration
              Basic Email ToolList-based sends
              Marketing CloudConnected & automated
              Data
              Separate lists
              Live CRM data
              Personalisation
              Limited
              Deep, data-driven
              Journeys
              One-off sends
              Automated lifecycle journeys
              Channels
              Email only
              Email, SMS and more
              Reporting
              Basic
              Connected to revenue

              Marketing Cloud connects your marketing to real CRM data for personalised, measurable campaigns.

              How we work

              Built around your customer journey

              We start with the journeys you want to run, then configure Marketing Cloud to deliver them.

              1

              Discover

              Map your audiences, channels and key journeys.

              2

              Design

              Plan journeys, templates and data flows.

              3

              Build

              Configure email, journeys, segments and automation.

              4

              Test

              Validate sends, data and journeys before launch.

              5

              Optimise

              Measure results and improve campaigns over time.

              What you receive

              A Marketing Cloud ready to launch

              A configured, connected Marketing Cloud and the assets to run it.

              Journey PlanYour key journeys mapped and designed.
              Configured StudiosEmail and Journey Builder set up.
              Audience SegmentsSegments built from CRM data.
              Template LibraryReusable, on-brand templates.
              Automation SetupTriggered, automated journeys.
              Data IntegrationMarketing Cloud connected to your CRM.
              Analytics DashboardsCampaign performance reporting.
              Training & HandoverHow to run and evolve campaigns.
              The payoff

              What changes for marketing

              Personalised, automated campaigns that you can measure and repeat.

              Personal

              Relevant Every Time

              Messages personalised with real CRM data.

              Automated

              Always-On Journeys

              Lifecycle journeys that run themselves.

              Measurable

              Results You Can See

              Clear reporting tied to outcomes.

              Repeatable

              Repeatable Wins

              Templates and journeys you reuse and improve.

              Ways to engage

              Choose your Marketing Cloud project

              From a quick launch to full journey automation.

              Quick start

              Marketing Cloud Quick Start

              A fast launch of email and a first journey.

              • Email setup
              • One journey
              • Quick go-live
              Recommended

              Full Marketing Cloud Setup

              A complete setup with journeys and data.

              • Journeys
              • CRM data
              • Analytics
              Optimise

              Marketing Cloud Optimisation

              Tune an existing setup for better results.

              • Health check
              • Journey tuning
              • Deliverability
              Ongoing

              Campaign Support

              Ongoing help to build and run campaigns.

              • Flexible hours
              • New journeys
              • Reporting
              In their words
              “They connected Marketing Cloud to our CRM and built journeys around how our customers really behave. Campaigns feel personal now, and for the first time we can actually see what marketing delivers.”
              Head of MarketingB2C retail company
              Go further

              Related Salesforce services

              Marketing Cloud works best alongside a well-run CRM. The same certified team can advise, implement, customise, connect and support your Salesforce org.

              Consulting & Advisory

              CRM strategy, health checks and a roadmap before you build.

              Learn more

              Implementation

              Full Salesforce setup, migration and go-live across the clouds.

              Learn more

              Customization

              Tailor Salesforce with flows, objects and Lightning components.

              Learn more

              Integration

              Connect Salesforce to your ERP, marketing and support tools.

              Learn more

              Sales Cloud

              Pipeline, opportunities and sales productivity in one place.

              Learn more

              Service Cloud

              Case management and support that keeps customers happy.

              Learn more

              Reports & Dashboards

              See your campaigns and pipeline clearly, at a glance.

              Learn more

              All Salesforce Services

              Browse the full range of Salesforce consulting and delivery.

              Explore all

              Want marketing that connects to your CRM?

              Talk to our team about setting up or optimising Marketing Cloud and your customer journeys.

              Optimise My Marketing Cloud
              FAQ

              Salesforce Marketing Cloud — common questions

              What is Salesforce Marketing Cloud?

              Marketing Cloud is Salesforce for marketing — email, automation and personalised customer journeys driven by your data.

              Can you build customer journeys?

              Yes. We design and build automated, personalised journeys in Journey Builder across the customer lifecycle.

              Does it connect to our CRM data?

              Yes. We connect Marketing Cloud to your CRM so campaigns use real, current customer data.

              Can you help with email deliverability?

              Yes. We set up and tune sending, templates and consent so your emails land and perform.

              Can you optimise our existing Marketing Cloud?

              Yes. We review and improve an existing setup for better journeys, data and results.