Case Study

          Pharma Sales CRM — Jamaica

          A Jamaican pharmaceutical customer digitised its field sales with a Flutter mobile CRM — visit planning, customer and order management, and offline support for reps on the road.

          RegionJamaica
          IndustryPharmaceutical
          ServicesFlutter Mobile CRM
          EngagementCustom mobile build
          DeliveryRemote
          Overview

          The story behind the project

          Field reps were working on paper and spreadsheets, with no real-time view of visits or orders and slow, error-prone order capture — while managers had little visibility into field activity.

          We built a Flutter mobile CRM for iOS and Android, designed for the field with offline-first sync so reps never lose work, and dashboards that finally gave managers real-time visibility.

          Project facts

          ClientJamaican pharmaceutical company
          ProjectField sales mobile CRM
          Primary goalDigitise field sales, offline-ready
          PlatformsiOS & Android (Flutter)
          The challenge

          What needed solving

          Field reps relied on paper and spreadsheets, order capture was slow and error-prone, and managers had no real-time view of visits or sales activity.

          1

          Field reps working on paper and spreadsheets

          2

          No real-time view of visits and orders

          3

          Slow, error-prone order capture

          4

          Limited visibility for managers

          5

          Unreliable connectivity in the field

          Our approach

          How we delivered it

          A structured, low-risk engagement built to last.

          1

          Discover

          We shadowed field reps to understand their day and pain points.

          2

          Design

          We designed a simple, offline-capable mobile CRM for the field.

          3

          Build

          We built visit planning, customer and order management in Flutter.

          4

          Test

          We tested in real field conditions, including poor connectivity.

          5

          Go-Live

          We rolled out to reps with training and support.

          The solution

          What we built, piece by piece

          A field-ready mobile CRM that works with or without a signal.

          Solution 01

          FlutteriOSAndroid

          What we built

          Cross-Platform CRM

          iOS and Android delivered from a single Flutter codebase.

          Solution 02

          PlanLogRoute

          What we built

          Visit Planning

          Reps plan and log customer visits with ease, route in hand.

          Solution 03

          FastAccurateOn-the-go

          What we built

          Order Capture

          Fast, accurate orders captured on the spot, in seconds.

          Solution 04

          OfflineSyncReliable

          What we built

          Offline-First Sync

          Works without signal and syncs cleanly when back online.

          Solution 05

          ProfilesHistory360

          What we built

          Customer Management

          Full customer profiles and interaction history in the rep’s pocket.

          Solution 06

          Real-timeVisibilityDashboards

          What we built

          Manager Dashboards

          Real-time visibility of field activity for the first time.

          Technology

          The technology stack

          A pragmatic, proven stack chosen for scalability, maintainability and long-term fit.

          Mobile
          FlutterDartOffline-first
          Backend
          Java / Spring BootREST APIs
          Database
          PostgreSQLAWS
          Capabilities
          Sync enginePush notifications
          Results & impact

          What changed for the business

          Real, measurable outcomes — before and after.

          MobileField sales digitised
          Real-timeOrders & visits
          OfflineAlways available
          FasterOrder capture
          Before

          Paper & spreadsheets

          After

          Mobile CRM (iOS & Android)

          Before

          Slow, error-prone

          After

          Fast and accurate

          Before

          Blocked work in the field

          After

          Offline-first, syncs later

          Before

          None

          After

          Real-time dashboards

          Reps now plan visits, capture orders and manage customers from their phones — even offline — while managers get real-time visibility into field activity for the first time.

          Deliverables

          Everything we handed over

          Flutter mobile CRM (iOS & Android)
          Visit & customer management
          Order capture
          Offline-first sync
          Manager dashboards
          Training & support
          More work

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